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I'm a product designer turned product builder. I've spent 15 years evolving across design disciplines, from early creative work through UX and product design, to where I am now: identifying real user problems and shipping the solutions myself. Honestly I just love making things. Give me a problem that feels broken or underserved and I'll probably end up building something for it. AI changed how fast I can do that, which is dangerous because now I have too many ideas and not enough hours.
When I'm not building, I'm lifting weights, hiking, boxing, flying drones, or cooking on fire. I nerd out over music and audio quality, esports, Japanese aesthetics and architecture, and travelling anywhere with a good view. Based in Cape Town.
Some Snaps
Experience
2025 — Present
Zombify
Founder - Product Designer & Builder
- Built and shipped an AI-powered UX analysis product 0–1, from concept to live end-to-end implementation. - Implemented the full pipeline: image upload, OCR, vision-capable LLM analysis, output parsing/validation, persistence, and a results UI with actionable feedback. - Designed and implemented core product flows: guest upload, signup/verification, tiered access (Guest to Free to Pro), and shareable links with privacy controls.
2025 — Present
Zombify
Founder - Product Designer & Builder
- Built and shipped an AI-powered UX analysis product 0–1, from concept to live end-to-end implementation. - Implemented the full pipeline: image upload, OCR, vision-capable LLM analysis, output parsing/validation, persistence, and a results UI with actionable feedback. - Designed and implemented core product flows: guest upload, signup/verification, tiered access (Guest to Free to Pro), and shareable links with privacy controls.
2025 — Present
Zombify
Founder - Product Designer & Builder
- Built and shipped an AI-powered UX analysis product 0–1, from concept to live end-to-end implementation. - Implemented the full pipeline: image upload, OCR, vision-capable LLM analysis, output parsing/validation, persistence, and a results UI with actionable feedback. - Designed and implemented core product flows: guest upload, signup/verification, tiered access (Guest to Free to Pro), and shareable links with privacy controls.
2025 — Present
Zombify
Founder - Product Designer & Builder
- Built and shipped an AI-powered UX analysis product 0–1, from concept to live end-to-end implementation. - Implemented the full pipeline: image upload, OCR, vision-capable LLM analysis, output parsing/validation, persistence, and a results UI with actionable feedback. - Designed and implemented core product flows: guest upload, signup/verification, tiered access (Guest to Free to Pro), and shareable links with privacy controls.
2024 — Present
Firststab
Product Design Consultant
- Delivered UX and UI improvements across high-traffic consumer products in gaming environments involving crypto and digital game asset mechanics. - Collaborated with PMs and in-house design teams to refine core experiences and maintain cross-platform consistency. - Contributed to and extended two design systems to support faster shipping and consistency at scale. - Built and shipped multiple Framer websites end-to-end for client marketing and launch needs.
2024 — Present
Firststab
Product Design Consultant
- Delivered UX and UI improvements across high-traffic consumer products in gaming environments involving crypto and digital game asset mechanics. - Collaborated with PMs and in-house design teams to refine core experiences and maintain cross-platform consistency. - Contributed to and extended two design systems to support faster shipping and consistency at scale. - Built and shipped multiple Framer websites end-to-end for client marketing and launch needs.
2024 — Present
Firststab
Product Design Consultant
- Delivered UX and UI improvements across high-traffic consumer products in gaming environments involving crypto and digital game asset mechanics. - Collaborated with PMs and in-house design teams to refine core experiences and maintain cross-platform consistency. - Contributed to and extended two design systems to support faster shipping and consistency at scale. - Built and shipped multiple Framer websites end-to-end for client marketing and launch needs.
2024 — Present
Firststab
Product Design Consultant
- Delivered UX and UI improvements across high-traffic consumer products in gaming environments involving crypto and digital game asset mechanics. - Collaborated with PMs and in-house design teams to refine core experiences and maintain cross-platform consistency. - Contributed to and extended two design systems to support faster shipping and consistency at scale. - Built and shipped multiple Framer websites end-to-end for client marketing and launch needs.
2021 — 2024
Leetify
Product Designer (Lead/Founding)
- Founding designer owning UX and UI across core product surfaces during Leetify’s growth to 1M+ users, supporting MAU and MRR goals. - Owned UX and UI for Starcaller, a Counter Strike 2 analytics tool used by professional teams. - Shipped new features and iterated existing experiences end-to-end, balancing user needs, business goals, and build constraints. - Ran discovery and feedback loops (interviews, surveys, user testing, Mixpanel, GA, Hotjar) and turned insights into shipped improvements. - Built and scaled the design system and workflows to improve consistency and speed as the team grew. - Supported hiring, onboarding, and mentoring designers. - Contributed beyond product design through renown.gg branding, investor/partner decks, and marketing visuals for YouTube and social.
2021 — 2024
Leetify
Product Designer (Lead/Founding)
- Founding designer owning UX and UI across core product surfaces during Leetify’s growth to 1M+ users, supporting MAU and MRR goals. - Owned UX and UI for Starcaller, a Counter Strike 2 analytics tool used by professional teams. - Shipped new features and iterated existing experiences end-to-end, balancing user needs, business goals, and build constraints. - Ran discovery and feedback loops (interviews, surveys, user testing, Mixpanel, GA, Hotjar) and turned insights into shipped improvements. - Built and scaled the design system and workflows to improve consistency and speed as the team grew. - Supported hiring, onboarding, and mentoring designers. - Contributed beyond product design through renown.gg branding, investor/partner decks, and marketing visuals for YouTube and social.
2021 — 2024
Leetify
Product Designer (Lead/Founding)
- Founding designer owning UX and UI across core product surfaces during Leetify’s growth to 1M+ users, supporting MAU and MRR goals. - Owned UX and UI for Starcaller, a Counter Strike 2 analytics tool used by professional teams. - Shipped new features and iterated existing experiences end-to-end, balancing user needs, business goals, and build constraints. - Ran discovery and feedback loops (interviews, surveys, user testing, Mixpanel, GA, Hotjar) and turned insights into shipped improvements. - Built and scaled the design system and workflows to improve consistency and speed as the team grew. - Supported hiring, onboarding, and mentoring designers. - Contributed beyond product design through renown.gg branding, investor/partner decks, and marketing visuals for YouTube and social.
2021 — 2024
Leetify
Product Designer (Lead/Founding)
- Founding designer owning UX and UI across core product surfaces during Leetify’s growth to 1M+ users, supporting MAU and MRR goals. - Owned UX and UI for Starcaller, a Counter Strike 2 analytics tool used by professional teams. - Shipped new features and iterated existing experiences end-to-end, balancing user needs, business goals, and build constraints. - Ran discovery and feedback loops (interviews, surveys, user testing, Mixpanel, GA, Hotjar) and turned insights into shipped improvements. - Built and scaled the design system and workflows to improve consistency and speed as the team grew. - Supported hiring, onboarding, and mentoring designers. - Contributed beyond product design through renown.gg branding, investor/partner decks, and marketing visuals for YouTube and social.
2018 — 2021
DigiOutsource
UX Designer
- Designed an end-to-end blockchain voting venture product and ran in-person user testing to iterate quickly. - Redesigned iGaming landing pages to improve usability and accessibility across acquisition flows. - Templatized key marketing pages used across multiple brands to improve consistency and speed of delivery. - Designed in-game features for slot products including banking enhancements and leaderboards, focused on clearer UX and a better player experience. - Redesigned internal tools including customer support workflows and risk management interfaces. - Contributed to company-wide design systems and branding work.
2018 — 2021
DigiOutsource
UX Designer
- Designed an end-to-end blockchain voting venture product and ran in-person user testing to iterate quickly. - Redesigned iGaming landing pages to improve usability and accessibility across acquisition flows. - Templatized key marketing pages used across multiple brands to improve consistency and speed of delivery. - Designed in-game features for slot products including banking enhancements and leaderboards, focused on clearer UX and a better player experience. - Redesigned internal tools including customer support workflows and risk management interfaces. - Contributed to company-wide design systems and branding work.
2018 — 2021
DigiOutsource
UX Designer
- Designed an end-to-end blockchain voting venture product and ran in-person user testing to iterate quickly. - Redesigned iGaming landing pages to improve usability and accessibility across acquisition flows. - Templatized key marketing pages used across multiple brands to improve consistency and speed of delivery. - Designed in-game features for slot products including banking enhancements and leaderboards, focused on clearer UX and a better player experience. - Redesigned internal tools including customer support workflows and risk management interfaces. - Contributed to company-wide design systems and branding work.
2018 — 2021
DigiOutsource
UX Designer
- Designed an end-to-end blockchain voting venture product and ran in-person user testing to iterate quickly. - Redesigned iGaming landing pages to improve usability and accessibility across acquisition flows. - Templatized key marketing pages used across multiple brands to improve consistency and speed of delivery. - Designed in-game features for slot products including banking enhancements and leaderboards, focused on clearer UX and a better player experience. - Redesigned internal tools including customer support workflows and risk management interfaces. - Contributed to company-wide design systems and branding work.
2015 — 2018
Codev Technologies
UX/UI Designer
- Led the redesign of a white-label chat product, helping move it from feature phones to iOS and Android and updating the UX for modern smartphone use. - Designed branded chat app experiences for multiple clients, supporting different visual identities and feature variations. - Built mobile prototypes for sales meetings to align stakeholders on scope and UX before development. - Designed and built web experiences including e-commerce stores and a hockey league site with a dashboard for managing league content and updates.
2015 — 2018
Codev Technologies
UX/UI Designer
- Led the redesign of a white-label chat product, helping move it from feature phones to iOS and Android and updating the UX for modern smartphone use. - Designed branded chat app experiences for multiple clients, supporting different visual identities and feature variations. - Built mobile prototypes for sales meetings to align stakeholders on scope and UX before development. - Designed and built web experiences including e-commerce stores and a hockey league site with a dashboard for managing league content and updates.
2015 — 2018
Codev Technologies
UX/UI Designer
- Led the redesign of a white-label chat product, helping move it from feature phones to iOS and Android and updating the UX for modern smartphone use. - Designed branded chat app experiences for multiple clients, supporting different visual identities and feature variations. - Built mobile prototypes for sales meetings to align stakeholders on scope and UX before development. - Designed and built web experiences including e-commerce stores and a hockey league site with a dashboard for managing league content and updates.
2015 — 2018
Codev Technologies
UX/UI Designer
- Led the redesign of a white-label chat product, helping move it from feature phones to iOS and Android and updating the UX for modern smartphone use. - Designed branded chat app experiences for multiple clients, supporting different visual identities and feature variations. - Built mobile prototypes for sales meetings to align stakeholders on scope and UX before development. - Designed and built web experiences including e-commerce stores and a hockey league site with a dashboard for managing league content and updates.
2014 — 2015
bOnline
Web Designer & Online Marketing Consultant
- Designed and launched websites for small businesses, improving online presence and lead generation. - Updated brand identities and marketing assets to create more consistent, credible customer-facing presentation. - Scoped requirements directly with business owners, iterated quickly, and delivered end-to-end.
2014 — 2015
bOnline
Web Designer & Online Marketing Consultant
- Designed and launched websites for small businesses, improving online presence and lead generation. - Updated brand identities and marketing assets to create more consistent, credible customer-facing presentation. - Scoped requirements directly with business owners, iterated quickly, and delivered end-to-end.
2014 — 2015
bOnline
Web Designer & Online Marketing Consultant
- Designed and launched websites for small businesses, improving online presence and lead generation. - Updated brand identities and marketing assets to create more consistent, credible customer-facing presentation. - Scoped requirements directly with business owners, iterated quickly, and delivered end-to-end.
2014 — 2015
bOnline
Web Designer & Online Marketing Consultant
- Designed and launched websites for small businesses, improving online presence and lead generation. - Updated brand identities and marketing assets to create more consistent, credible customer-facing presentation. - Scoped requirements directly with business owners, iterated quickly, and delivered end-to-end.
2011 — 2014
Kimia (Enogin)
Graphic/UI Designer
- Designed early digital magazine experiences for iPad and Smart TV platforms. - Produced UI designs for brand portals and client web platforms, balancing usability with strong visual identity. - Created content and visual assets for gaming websites, supporting ongoing product updates. - Managed quality control across digital and print deliverables to maintain consistency and production standards. - Delivered full branding projects and print design for SMEs, from identity through final production assets.
2011 — 2014
Kimia (Enogin)
Graphic/UI Designer
- Designed early digital magazine experiences for iPad and Smart TV platforms. - Produced UI designs for brand portals and client web platforms, balancing usability with strong visual identity. - Created content and visual assets for gaming websites, supporting ongoing product updates. - Managed quality control across digital and print deliverables to maintain consistency and production standards. - Delivered full branding projects and print design for SMEs, from identity through final production assets.
2011 — 2014
Kimia (Enogin)
Graphic/UI Designer
- Designed early digital magazine experiences for iPad and Smart TV platforms. - Produced UI designs for brand portals and client web platforms, balancing usability with strong visual identity. - Created content and visual assets for gaming websites, supporting ongoing product updates. - Managed quality control across digital and print deliverables to maintain consistency and production standards. - Delivered full branding projects and print design for SMEs, from identity through final production assets.
2011 — 2014
Kimia (Enogin)
Graphic/UI Designer
- Designed early digital magazine experiences for iPad and Smart TV platforms. - Produced UI designs for brand portals and client web platforms, balancing usability with strong visual identity. - Created content and visual assets for gaming websites, supporting ongoing product updates. - Managed quality control across digital and print deliverables to maintain consistency and production standards. - Delivered full branding projects and print design for SMEs, from identity through final production assets.
Services
UX & UI Design
Intuitive, aesthetic user interfaces that solve user problems.
UX & UI Design
Intuitive, aesthetic user interfaces that solve user problems.
UX & UI Design
Intuitive, aesthetic user interfaces that solve user problems.
UX & UI Design
Intuitive, aesthetic user interfaces that solve user problems.
Design Systems
Ensure consistency and efficiancy across your brand and product.
Design Systems
Ensure consistency and efficiancy across your brand and product.
Design Systems
Ensure consistency and efficiancy across your brand and product.
Design Systems
Ensure consistency and efficiancy across your brand and product.
AI/No Code Development
User-friendly, visually captivating websites or fully custom AI-native solutions.
AI/No Code Development
User-friendly, visually captivating websites or fully custom AI-native solutions.
AI/No Code Development
User-friendly, visually captivating websites or fully custom AI-native solutions.
AI/No Code Development
User-friendly, visually captivating websites or fully custom AI-native solutions.
Mentoring/Coaching
Helping you achieve career goals and unblocking pathways to success.
Mentoring/Coaching
Helping you achieve career goals and unblocking pathways to success.
Mentoring/Coaching
Helping you achieve career goals and unblocking pathways to success.
Mentoring/Coaching
Helping you achieve career goals and unblocking pathways to success.
Branding
Crafting visual identity for cohesive brand representation
Branding
Crafting visual identity for cohesive brand representation
Branding
Crafting visual identity for cohesive brand representation
Branding
Crafting visual identity for cohesive brand representation
Pitch Decks
Elevate your presentations, captivate investors and secure funding.
Pitch Decks
Elevate your presentations, captivate investors and secure funding.
Pitch Decks
Elevate your presentations, captivate investors and secure funding.
Pitch Decks
Elevate your presentations, captivate investors and secure funding.